Do Other Industries Work for Free or "Exposure"?

With Will Wheaton telling The Huffington Post off a few weeks ago, fair pay for creative services is back in the news again. The Star Trek: TNG actor clearly doesn't need "the exposure," but HuffPo tried. As much as HuffPo makes, the news site can pay Wheaton and other contributors.

Well, someone made a video! Toronto-based ad agency Zula Alpha Kilo approaches actual non-creative small businesses with the same requests creatives receive on the daily basis. Results were not good.



Just a little perspective.

Also, in case you need a reminder what "spec" is...



Happy Filmmaking!